One of the ways to keep your app fresh is with dynamic content. We provide this through our customer dashboard. For example, you used to have to update your app in the app store just to change the pre-roll audio or video. Now you can do it on the fly and your listeners will not have to update the app. You can change backgrounds for holidays or special occasions, or change the shout-out graphic and of course ad banners. You can even schedule different elements like you would advertising.